The Guitar Innovation Experience™ is a unique, once-in-a-lifetime adventure into the world of creativity and lutherie (guitar making). You’ll become an expert in using a method of creativity called Systematic Inventive Thinking, or SIT for short, and you’ll learn it from the world’s most experienced practitioner – Drew Boyd.


During the experience, you’ll both learn and apply SIT to an acoustic steel string guitar with the intent of creating new-to-the-world innovations for the guitar world. These innovations might apply to any aspect of the guitar – how it works, how it’s built, or how it’s played by the guitarist.


After the experience, we’ll take your innovation, and if feasible, build it directly into your new, custom, handmade acoustic guitar – one of kind and very personal. You’ll own the intellectual property rights to pursue licensing to other guitar makers.

Note, this is NOT about the aesthetic, design aspects of the guitar. This is not a design experience. Instead, we will explore the deeper functionality and musicality of a guitar – new embodiments generated by applying the SIT method, one technique at a time.

Will this work? We have to agree at the onset that there is risk here. I cannot guarantee a successful outcome. We may not yield an idea that is both interesting and viable. You have to be willing to accept that risk. At a minimum, you will walk out of The Guitar Innovation Experience™ with a completely new skill set – how to use systematic inventive thinking – and a new acoustic steel string guitar for your collection – a guitar with a little piece you inside of it.
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Drew Boyd is the world’s leading practitioner of the creativity method called Systematic Inventive Thinking (SIT for short). He teaches creativity methods and innovations to globally-recognized companies and organizations to help them succeed. He teaches it to groups ranging from 10 to 1000. Now, he’s going to teach it to you – one-on-one – in an intensive day and half program to give you the opportunity to master this essential skill – creative thinking.

Drew is co-author of the best selling booking, Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2011). The book has been featured in Wall Street Journal, Bloomberg, and many other publications around the world. It is the first definitive book that describes in details this fascinating and successful method of generating new ideas.

Drew is an avid guitar builder having learned from one of the world’s master luthiers, Sergei DeJonge. Sergei comes from a long line of distinguished, blue-blooded luthiers. He is a protégé of Jean Larrivee of Vancouver who himself learned to intricacies of guitar making from the famous German luthier, Edgar Mönch.

Drew has been playing guitar since the age of 9, but his true passion lies in the creation and innovation of the world’s most alluring musical instrument – the Guitar! With The Guitar Innovation Experience™, Drew is fusing his two worlds into one – creative thinking and guitar making – to give you a truly remarkable opportunity: learn creativity thinking and apply it to create innovations for your very own custom acoustic guitar.